Ipsos UU brand narrative
Film
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Creative direction & storyboarding
How do you unite an international team when no-one is allowed to leave their own house, let alone their own country?
During the pandemic I was approached by the global Ipsos UU team who wanted to create a film, to bring together their global community and connect with their clients while they couldn’t meet face-to-face.
I worked with a copywriter and animator to storyboard an emotionally engaging narrative that articulated Ipsos UU’s unique global offering and culture. Footage and sound from a cast of international UU characters was collected and curated; this was used alongside stylised footage and bespoke motion graphics to bring UU’s brand narrative to life.
View the animation here.