The FRA needed a visual identity for their survey that maximised response rates - and resonated across all 29 different European countries being surveyed.

We undertook a comprehensive branding exploration to explore how different visual languages might leverage different motivations to get involved.

Two potential creative territories were extending into branded assets for A/B testing, with a comprehensive sample of first wave respondents, before being assessed for response rate success. One route showed a clear increase in uptake and was rolled out across remaining communications ensuring a robust, economical dataset for the FRA to explore.