The Department for Education, the Centre for Mental Health and Ipsos conducted an evaluation of community learning as an alternative treatment for mental health challenges and needed some help communicating the impact of the project to the widest possible audience.

As creative director on the campaign I worked alongside the research team and design team to create a vision for the campaign that handled the sensitive subject matter appropriately by always holding the story of the people with lived experience central to the creative response.

Assisted by a team of talented freelance and inhouse creatives; including a copywriter, animator and graphic designer - we created a subtle, emotionally engaging aesthetic that worked across channels and bought the findings to life for policy makers and public alike.

• Animation
• Infographics
• Social media assets

View the animation here.